Privacy Policy

You privacy matters

At Archer Marketing Consultancy Ltd ("Archer", "we", "our" or "us"), we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the choices you have regarding your information.

By using our website, you agree to the practices described in this policy.

Who we are

Archer Marketing Consultancy Ltd is the data controller responsible for the personal information collected through this website.

Website - www.archermarketing.co.uk
Email - hello@archermarketing.co.uk
Company Number - 173019774
Registered in Engald and Wales.

If you have any questions about this Privacy Policy or how we process your information, please contact us using the details above.

Information we collect

Depending on how you interact with our website, we may collect the following business information:

First name and surname
Company name
Company website
Business email address
Business telephone number
Information relating to your enquiry or project
Any additional information you choose to provide

We only request information that is relevant to understanding your business and responding to your enquiry.

Information collected automatically

When you visit our website, we may automatically collect certain technical information, including:

IP address (where applicable, anonymised)
Browser type and version
Device type
Operating system
Pages visited
Time spent on pages
Referral source
General geographic location
Website interactions and engagement

This information helps us understand how visitors use our website and improve the experience we provide.

How we use your data

We use your information to:

Respond to enquiries
Arrange consultations or meetings
Prepare proposals and quotations
Deliver our marketing consultancy services
Manage ongoing client relationships
Improve our website and services
Understand how visitors interact with our website
Meet our legal and regulatory obligations

We will never sell your personal information to third parties.

Contact forms and consultation bookings

If you contact us through our website or book a consultation, we will use the information you provide to respond to your enquiry and, where appropriate, discuss our services. Submitting an enquiry does not automatically subscribe you to marketing communications.

CRM and business systems

To help manage enquiries, proposals, projects and client relationships, we may securely store your business contact information within our Customer Relationship Management (CRM) system. This enables us to manage communications efficiently and provide a consistent service throughout our relationship with you. We only retain information that is relevant to providing our services.

Our lawful basis for processing

Under the UK General Data Protection Regulation (UK GDPR), we process your information using one or more of the following lawful bases:

Consent- Where you have chosen to submit an enquiry or accepted optional cookies.
Contract- Where processing is necessary to provide services you have requested or to take steps before entering into a contract.
Legitimate Interests - To operate and improve our business, respond to enquiries, develop our services and maintain client relationships.
Legal Obligation- Where we are required to retain or disclose information to comply with applicable laws.

Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website. Google Analytics may collect information including:

Pages viewed
Session duration
Device type
Browser
Approximate geographic location
Traffic source
Website interactions

This information helps us improve the performance and usability of our website. Google Analytics will only be activated after you have provided consent through our cookie banner.

Cookies

Our website uses cookies to provide essential functionality and, with your permission, collect anonymous analytics information. For more information about the cookies we use, please refer to our Cookie Policy.

Third party providers

We work with carefully selected third-party providers who help us operate our business. These may include:

Website hosting providers
Contact form providers
Appointment booking software
Customer Relationship Management (CRM) software
Google Analytics
Email and productivity services
Cloud storage providers
Accounting software

These providers only process information where necessary to deliver their services and are expected to maintain appropriate security and data protection standards.

Marketing communications

We may contact you if:

You have submitted an enquiry
You have requested a proposal or consultation
You are an existing client
You have chosen to receive marketing communications

Where consent is required, you can withdraw it at any time. You can unsubscribe from marketing emails by using the unsubscribe link included in our emails or by contacting us directly.

Data retention

We only retain information for as long as necessary to fulfil the purpose for which it was collected or to meet legal, regulatory and accounting requirements.

Business enquiries that do not proceed may be deleted after an appropriate period.
Client information may be retained for longer where required for contractual, legal or tax purposes.
Analytics data is retained in accordance with our Google Analytics settings.

Keeping your data safe

Protecting your information is important to us. We use appropriate technical and organisational measures to safeguard the information we hold against unauthorised access, loss, misuse or disclosure. While no online system can ever be completely secure, we continually review our processes and systems to help keep your information protected.

Your rights

Under UK data protection law, you have the right to:

Request access to the information we hold about you
Request correction of inaccurate information
Request deletion of your information
Request restriction of processing
Object to certain types of processing
Request a copy of your information in a portable format where applicable
Withdraw consent where processing is based on consent

If you would like to exercise any of these rights, please contact us using the details provided above.

Complaints

We hope to resolve any questions or concerns directly with you.

However, if you believe we have not handled your information appropriately, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Information Commissioner's Office - https://ico.org.uk

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology or the way we operate our business.

The latest version will always be available on this page, together with the date it was last updated.

Contact us

If you have any questions about this Privacy Policy or how we handle your information, we'd be happy to help.

Archer Marketing Consultancy Ltd - hello@archermarketing.co.uk

Updated 20 July 2026